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About Us

Fixed-income investing is our specialty.
See what else we have to offer.

Who is Zions Direct?

Zions Direct specializes in offering securities to self-directed, fixed-income focused investors through our innovative Zions Direct Auctions, where bidders help set the yield on fixed-income investments, or the Zions Direct Bond Store with over 30,000 bonds and FDIC-Insured CDs available. Many fixed - income products can be purchased with no commission or mark-up charged by Zions Direct.

Zions Direct clients also invest in mutual funds, exchange-traded funds, stocks, and options online or through a financial representative. A variety of investment accounts are available to Zions Direct customers including brokerage, IRAs, margin, and trusts.

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In addition, Zions Direct affiliates work closely together to meet customer’s investment, wealth advisory, and banking needs by providing estate and trust planning services, home and business loans, checking and saving accounts, and other banking services.

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OUR PARENT COMPANY

Zions Direct is a registered broker/dealer and non-bank subsidiary of Zions Bank. Zions Bank is a subsidiary of Zions Bancorporation.

Zions Bancorporation is one of the nation's premier financial services companies, consisting of a collection of great banks in select high growth markets. Under local management teams and community identities, Zions operates over 480 full-service banking offices in Arizona, California, Colorado, Idaho, Nevada, New Mexico, Texas, Utah and Washington.

In addition, Zions is a national leader in SBA lending, public finance advisory services, and agricultural finance. The company is included in the S&P 500 Index and the NASDAQ Financial 100 Index under the symbol ZION.

Zions Bancorporation History

Zions Bancorporation originated as Keystone Insurance and Investment Co., a Utah Corporation, in April 1955. In April 1960, Keystone, together with several individual investors, acquired a 57.5 percent interest in Zions First National Bank from the LDS Church. In 1965, the name of the company was changed to Zions Bancorporation. (However, it operated as Zions Utah Bancorporation from 1966 to 1987). The first public offering of shares in Zions Bancorporation was made in January 1966. There continued to be some minority shareholders until April 1972, when the company exchanged the remaining minority shares for common shares.

Headquarters

Zions Bancorporation

One South Main Street
Salt Lake City, Utah 84111

Officers

Harris H. Simmons

Chairman, President and Chief Executive Officer

Doyle L. Arnold

Chief Financial Officer

W. David Hemingway

Chief Investment Officer

A. Scott Anderson

CEO of Zions First National Bank

Our Affiliates
Our affiliate companies cover select high growth markets throughout the United States providing a wide range of financial services to clients.
  • Amegy Bank
    Amegy Bank
    With more than 80 banking locations in Texas, Amegy Bank understands the spirit and personality of their communities, industries and economy. They specialize in banking privately-owned businesses of all sizes and public companies in all industries with additional expertise in real estate, energy and correspondent banking.
    Visit Site
  • California Bank & Trust
    California Bank & Trust
    California Bank & Trust (CB&T) is among the leading banks in California with over $10 billion in assets and branch offices located throughout the state. They offer both business and personal customers smart financial solutions through their full range of banking products and services.
    Visit Site
  • The Commerce Bank of Washington
    The Commerce Bank of Washington
    Since 1988, The Commerce Bank of Washington has enriched local businesses with highly personalized banking from local, experienced bankers dedicated to long-term relationships.
    Visit Site
  • Zions Capital Advisors
    Zions Capital Advisors
    Zions Capital Advisors takes a comprehensive approach to helping individuals, families, small businesses, trusts and foundations achieve their financial goals and fulfill their aspirations.
    Visit Site
  • National Bank of Arizona
    National Bank of Arizona
    National Bank of Arizona was founded on a mission of building local relationships and providing exceptional customer service. More than 25 years later their approach hasn't changed. More than just a business bank, they've expanded to a full-service financial institution offering a suite of products and services tailored to their clients' lives.
    Visit Site
  • Nevada State Bank
    Nevada State Bank
    Nevada State Bank's mission is simple. They will continue to build on the strength and security of their 50-year heritage by creating financial solutions for Nevada's families and businesses through client-focused activities, technology and great teamwork.
    Visit Site
  • Vectra Bank
    Vectra Bank
    Vectra Bank seeks to serve small and middle-market businesses, and their owners, managers and employees, through 39 full-service branches in Colorado’s urban Front Range and Mountain Resort communities - from Boulder to Pueblo, Durango to Steamboat Springs, throughout the Grand and Roaring Fork Valleys, and in Farmington, New Mexico.
    Visit Site
  • Zions Bancorporation
    Zions Bancorporation
    Zions Bancorporation is one of the nation's premier financial services companies, consisting of a collection of great banks in select high growth markets. Under local management teams and community identities, Zions operates over 480 full-service banking offices in Arizona, California, Colorado, Idaho, Nevada, New Mexico, Texas, Utah and Washington.
    Visit Site
  • Zions Bank
    Zions Bank
    As a full-service bank, Zions Bank offers commercial, installment and mortgage loans; trust services; foreign banking services; electronic and online banking services; automatic deposit and nationwide banking and transfer services; as well as the more familiar checking and savings programs.
    Visit Site
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        Zions Direct

        Definitions

        Auction
        A process allowing investors to place bids which may influence the prices and yields of securities they purchase.
        Bid by Price
        A designation to bid in a securities auction to influence the price of a security.
        Bid by Yield
        A designation to bid in a securities auction to influence the yield of a security.
        Broker Call Rate
        Interest rate charged by banks on loans made to Broker-Dealers.
        Buy Today
        Purchase a security at a set price without participating in an auction.
        Call Feature
        Identifies whether or not a bond is callable, which means the issuer can buy the bond back prior to maturity.
        Corporate Bond
        A bond issued and backed by a corporation (i.e. banks, retail chains, etc.)
        Coupon
        The annual interest rate that will be paid to the holder of a security, expressed as a percentage of the par value.
        Current Auctions
        Active auctions in which investors can still place bids.
        Current Market Clearing Price
        The most recent price, in dollars at which a given security was traded.
        Current Market Clearing Yield
        The most recent yield at which a given security was traded.
        Exchange Process Fee
        A fee charged by Zions Direct which offsets fees imposed by national securities and self-regulatory organizations or by U.S. option exchanges. This fee is in addition to commissions charged.
        FDIC-Insured CD
        A certificate of deposit that is backed by the Federal Deposit Insurance Corporation.
        First Interest Date
        The day the first interest payment will be made.
        Int. Accrual Date
        The day on which interest begins to accumulate.
        Int. Frequency
        When or how often interest payment(s) will be made. (i.e. 'At Maturity,' 'Semi-Annually')
        Issue Type
        Indicates the nature of the sale of a given security (i.e. Primary or Secondary)
        Issuer
        The entity offering to sell a security to investors.
        Maturity Date
        The day on which the issuer will return the principal to the investor.
        Municipal Bond
        A bond issued by a municipality to fund public projects like the construction of schools, roads, hospitals, etc.
        Past Auctions
        Results from auctions that have already closed.
        Price
        The actual cost of the security.
        Security
        An exchangable asset of value, including stocks, bonds, and other financial instruments.
        Settlement Date
        The day an executed trade must be reconciled - i.e. the buyer or auction winner must pay for securities obtained.
        Stock
        An equity security that denotes partial ownership in the issuing company, entitling the shareholder to a portion of its income.
        Term
        The length of time between a security's settlement date and its maturity date.
        US Agencies
        Securities issued by US government organizations.
        Yield
        The annual interest generated by a security divided by its current market price, expressed as a percentage.