Consumer Online Privacy Policy

Rev. 01/2015


WHY? Financial companies choose how they share your personal information. Federal law gives consumers the right to limit some but not all sharing. Federal law also requires us to tell you how we collect, share, and protect your personal information. Please read this notice carefully to understand what we do.

WHAT? The types of personal information we collect and share depend on the product or service you have with us. This information can include:
  • * Social Security number and assets
  • * income and account balances
  • * transaction history and credit history

HOW? All financial companies need to share customers’ personal information to run their everyday business. In the section below, we list the reasons financial companies can share their customers’ personal information; the reasons Zions Direct chooses to share; and whether you can limit this sharing.

Reasons we can share your personal information Does Zions Direct share? Can you limit this sharing?
For our everyday business purposes -
such as to process your transaction, maintain
your account(s), respond to court orders and legal
investigations, or report to credit bureaus
Yes No
For our marketing purposes -
to offer our products and services to you
Yes No
For joint marketing with other financial companies Yes No
For our affiliates' everyday business purposes -
information about your transactions and experiences
Yes No
For our affiliates' everyday business purposes -
information about your creditworthiness
Yes Yes
For our affiliates to market to you Yes Yes
For our nonaffiliates to market to you No We don't share

TO LIMIT OUR SHARING Call 1-800-524-8875 and speak with a Zions Direct customer service representative.


If you are a new customer, we can begin sharing your information 30 days from the date we sent this notice. When you are no longer our customer, we continue to share your information as described in this notice.

However, you can contact us at any time to limit our sharing.

QUESTIONS? Call 1-800-524-8875

How does Zions Direct protect my personal information To protect your personal information from unauthorized access and use, we use security measures that comply with federal law. These measures include computer safeguards and secured files and buildings.

We also restrict access to non-public personal information about you to those employees who have a need to know such information.
How does Zions Direct collect my personal information? We collect your personal information, for example, when you
  • * open an account or provide account information
  • * apply for a loan or make deposits or withdrawals from your account
  • * seek advice about your investments
We also collect your personal information from others, such as credit bureaus, affiliates, or other companies.
Why can't I limit all sharing? Federal law gives you the right to limit only
  • * sharing for affiliates’ everyday business purposes – information about your creditworthiness
  • * affiliates from using your information to market to you
  • * sharing for nonaffiliates to market to you
State laws and individual companies may give you additional rights to limit sharing. See below for more on your rights under state law.
What happens when I limit sharing for an account I hold jointly with someone else? Your choices will apply to everyone on your account.

Affiliates Companies related by common ownership or control. They can be financial and nonfinancial companies.
  • * Our affiliates include, but not limited to, Amegy Investments, Inc., Zions Trust, and Zions Bank
Nonaffiliates Companies not related by common ownership or control. They can be financial and nonfinancial companies.
  • * We do not share with nonaffiliates for marketing purposes.
Joint Marketing A formal agreement between non-affiliated financial companies that together market financial products or services to you.
  • * Our joint marketing partners include securities broker-dealers,insurance agents, and card issuers.

Depending on where you live, you may have additional privacy protections under some state laws. We will comply with applicable state laws before sharing non-public personal information about you. We may do this by sending a separate notice of those rights to you.

California: We do not share personal information for consumer accounts with a California mailing address with nonaffiliates and affiliates for marketing purposes. We will limit all other sharing as applicable under California law.

Nevada residents: We are providing you this notice pursuant to Nevada law. If you prefer not to receive marketing calls from us, you may be placed on our Internal Do Not Call List by calling 1-800-524-8875, or writing us at Zions Direct, One South Main Street, 17thfloor, Salt Lake City, UT 84133. For more information contact us at the address above, or email You may also contact the Bureau of Consumer Protection, Office of the Nevada Attorney General, 555 E. Washington Ave., Ste. 3900, Las Vegas, NV 89101; telephone: 702-486-3132; email:

Vermont residents: We will limit sharing as applicable under Vermont law.