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Welcome to Zions Direct

Zions Direct specializes in offering securities to self-directed investors. We offer all types of securities at competitively low rates. Our service and capabilities help us to stand out in a crowded market, and we look forward to working with you.


Take Control

With Zions Direct, you can trade stocks, bonds, mutual funds, options and other investment products. We provide what you need to help you make intelligent financial decisions, such as financial education videos, stock quotes and industry news.

Great Service

Registered financial professionals are available 5 days a week to answer your investing or account-related questions. Whether you're setting up a new account, transferring assets, or just need a little direction for your investing decisions, call us at 1-800-524-8875.

Low Cost Investing

Zions Direct provides the opportunity for you to purchase securities online or via a mobile application, at low commissions.

Open an Account

Please go to our Online Account Opening page to begin an online account application or call 1-800-524-8875 for other account opening options.